Tuesday, September 04, 2007

Printing, mailing, delivery of AE Magazine


There may be some out there who subscribe to Army Engineer magazine, and wonder why, for example, the July-August 2007 (and all others for that matter) was mailed from Springfield, MO so as to arrive at the tail end of August (2nd month in date title). Rather than having the cycle set so that it's received at the front end (1st month in the date title). Simple answer is because it's always been that way, right or wrong, and to make a change now would require doubling up the production effort and editorial calendar to move it forward by at least a month. Not easy to do, and I suspect most subscribers care more about timely and consistent receipt of six issues a year, whatever the date title. Anyway, just in case you wondered. If not, have a nice day.